Write That Book Already!: The Tough Love You Need To Get Published Now by Barry Sam

Author:Barry, Sam [Barry, Sam]
Language: eng
Format: mobi, epub
Tags: ebook, book
Publisher: F+W Media, Inc.
Published: 2010-05-17T21:00:00+00:00

THE TRANSITION FROM EDITORIAL TO MARKETING AND PUBLICITY

The purpose of the lunch is to get acquainted in person, of course, but it is also something we like to call the “hand-off lunch,” in which Tony is introduced to the people who will guide him through the next stage of the publishing process. He doesn’t realize it yet, but his direct communication with Laura will lessen as his book gets closer to publication. She’ll move on to other books, and he’ll work more closely with the publicity and marketing people. This can be a difficult transition, kind of like a parent handing a toddler over to the babysitter and trying to leave the house as the child clings to his mother’s neck. When done skillfully, though, the hand-off is a seamless, positive experience. (Of course, it doesn’t have to be lunch. It can be, and often is, a phone-and-e-mail handoff. But we like lunch.)

Laura is a pro, and Tony is impressed with Veronica and Ben, the publicity and marketing team assigned to his title. They’ve come well-prepared with a creative plan for getting the word out about Tony’s book, and invite him to contribute ideas. They also ask him to fill out something called an author questionnaire.

The questionnaire is an extensive document that asks about the author’s background, affiliations, and experience. It’s not a whole lot of fun to fill out, but it’s important, as it gives the publicity team crucial information about the author’s contacts and platform, where he comes from, and who his people are. Tony is also asked to write a ten-question “dream interview”: the ten questions he would most like to be asked about his book, followed by the answers. You will have already done this, because you read our book. This may be used in his press kit, and might even appear published in a secondary-market publication as an interview. It helps the publicist refine the pitch and figure out how to approach the media, and clarifies what questions an author is most comfortable answering.

For the next few months Tony is working with Veronica, Ben, and some of the others in the publicity department. A publicist gets in touch about his personal travel plans; there’s no budget for a tour, but the organizer of a vampire film festival and dog show in Austin is wondering about an author appearance. The marketing team wants some information. At the same time the copyeditor is being a pest with all kinds of niggling detail questions.

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